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Brand assets

Logos, the app icon, and brand colors for press, partners, and content creators. Use them to link to Selfie, show that your Selfie lives here, or feature us in your content. Please keep the marks unmodified and follow the simple guidelines below.

Logo

App icon

The Selfie mark. Use the white version on dark or gradient backgrounds, the black version on light ones, and the gradient tile where an app-icon treatment fits. Keep at least half the mark’s height of clear space around it.

Selfie app icon on brand gradient

App icon

Brand gradient rounded square

Selfie mark, black

Mark — black

For light backgrounds

Selfie mark, white

Mark — white

For dark / gradient backgrounds

Logo

Wordmark

“SELFIE” set in the platform system font (SF Pro, heavy). The gradient version is canonical; use black or white for single-color contexts. The .com lockup is for pointing at the site — use it wherever the domain itself is the message. Don’t recreate the wordmark in another typeface.

Wordmark — gradient

Canonical

Wordmark — black

For light backgrounds

Wordmark — white

For dark backgrounds

SELFIE.com — gradient

Domain lockup, canonical

SELFIE.com — black

For light backgrounds

SELFIE.com — white

For dark backgrounds

The SVG wordmark renders with the viewer’s system font; for exact letterforms in print, use the PNG or outline the text in your design tool.

Palette

Colors

Tap any swatch to copy its value.

Guidelines

Using the marks

Do

  • Use the provided color variants as-is.
  • Keep clear space around the mark (≥ half its height).
  • Put the white mark on dark or gradient, the black mark on light.
  • Link the logo to selfie.com when it’s clickable.

Don’t

  • Recolor the mark outside the provided variants.
  • Stretch, rotate, or add shadows, outlines, or effects.
  • Recreate the wordmark in a different typeface.
  • Place the mark on a busy, low-contrast background.

Team

Email signature

On the team? Generate the standard Selfie email signature and paste it into your mail app.

Open the signature generator →